Brand & Press Kit

Brand & Press Kit

Hello, and welcome to the Süti press kit.

Everything here is cleared for editorial, partner, and press use — logos, product photography, founder headshots, brand guidelines, and company background, all in one place.

We're glad you're interested in covering Süti. Below you'll find approved imagery to download and the essentials to brief a designer or check a piece of copy against.

Have a specific question, or want to set up an interview? Reach out any time — details under Contact.

Brand Assets

Downloadable assets

Each tile opens the matching Drive folder directly — assets there update continuously, so what you see is always current.

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Product Images

Studio shots and product renderings.

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Best of Lifestyle Shots

Our curated set of approved lifestyle shots across PhoneBack® colors and materials. Cleared for press and partner use.

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Corporate Design

Wordmark, square icon, and social icons in black, white, and reversed.

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Founder Headshots

Current headshots of the Süti founding team, cleared for editorial and interview use.

Brand Guidelines

Color, type & voice

The essentials for briefing a designer or reviewing outside copy. For the full visual system, use the guide linked below.

Color

Süti Black

Deep Navy

Warm Grey

Off-White

Oxblood — rare accent

Sand

Language guardrails

Never say

Say instead

"Case" / "phone case"

"Cover," or just PhoneBack®

Maximum protection

Grip and camera protection

Best on the market

Let the product speak for itself

For everyone

For design lovers who refuse to hide their iPhone

Tech innovation / cutting-edge

Refined, intentional, tactile

Hard rule: PhoneBack® is never called a "case." It covers only the back of the phone and attaches magnetically — the word undercuts our positioning against that category.

Standard boilerplate

Süti is a premium lifestyle-tech brand built on a simple idea: Carry Less, Feel More. You paid good money for your iPhone because you love how it looks — so don't hide it in a cheap, bulky phone case. Keep full access to your buttons, ports, and the design you paid for; just upgrade how it feels. Süti's flagship product, PhoneBack®, is the world's thinnest iPhone cover — a magnetic, MagSafe-compatible cover that adds grip and camera protection without hiding the phone's original design. Süti designs for people who notice details other brands skip: material, weight, feel. The company is based in the United States and sells direct at suti.co and on Amazon.

Full color, type & logo guide (PDF) ↗

Company Background

About Süti

Süti is a premium minimalist lifestyle-tech brand. We design products that enhance everyday objects without overcomplicating them — restraint, intention, and elevating what already exists rather than replacing it.

Our flagship product, PhoneBack®, is a minimalist iPhone accessory — not a traditional case. Rather than covering the phone, it preserves the original iPhone design while adding grip, subtle functionality, and a better tactile feel. Süti sits at the intersection of Apple's product philosophy and Aesop's aesthetic restraint, built for people who build their own aesthetic and notice when something's been considered. Co-founded in the United States by Lon McGowan and Matthias "Paisi" Paisdzior.

Founded by

Lon McGowan & Matthias "Paisi" Paisdzior

Flagship product

PhoneBack® — $25–$49

Materials

Silicone, NanoLeather, NanoSuede, and many more

Sells at

suti.co & Amazon

Contact

Media & press inquiries

Press & media inquiries

For interviews, review units, and partnership requests

olivia@olivpr.com