PhoneBack

Designed for those who prefer to use their iPhone the way Apple intended, without a case.

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I recently purchased PhoneBack, and I couldn't be happier with it. It snaps onto the back of my iPhone securely, providing a snug and perfect fit. The design ensures it stays in place without feeling bulky. Highly recommended!

— Ivan

CurlyCable

Neat by Design

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I appreciate this nice-looking solution to replace a long, tangled cable, thanks. The packaging is as remarkable as the cable!

— Terri

Introducing

ChargeArm

ChargeArm is a premium aluminum MagSafe charger that mounts to your monitor for seamless, minimalist iPhone charging.

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This product is great! It’s easy to use and of high quality.

— Ken

Introducing

SmartBag × Süti

The first smart design solution to single use plastic bags. Its unique new storage technology enables you to fold the bag in one motion into a gadget so tiny, that you have a bag whenever you need it, wherever you are.

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Shop the Essentials

Founder, Lon McGowan

My Case Against Cases

When was the last time you truly appreciated your iPhone's design? For our founder, it was a revelation: the most beautiful device he owned was perpetually hidden. PhoneBack was born from a simple idea—what if we could have protection without concealment? After a year of global collaboration with design experts, we created something that wasn't for everyone. It was for those who refuse to compromise.

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